T H
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Kids+
A tablet app designed in 48 hours during the competition Adobe XD Creative Jam. The platform focuses on entertainment, education, and communication which is kid-friendly with various easy-to-use features to help them cope with Covid-19 quarantine.
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The Challenge Analysis
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Project Statement
This project is from a tournament College + Nickelodeon Creative Jam LIVE with Adobe XD hosted by Adobe creative Jam.
Design teams have to put creative skills to complete the whole project within 48 hours after getting the challenge.
Team: Dancing Frog
Team Member: Tianshu Hu, Xinyu Cao
Duration: 48 hours
My Role: Challenge analysis, HMV definition & ideation, Wireframing, UI, Prototyping
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48 hours Competition
To coincide with the high-level challenge and ONLY 48 working duration, our team was under extreme pressure to move fast. Our team decided to skip the step-by-step understanding phase and focus on challenge analysis on the first stage to quickly define the target audience and design background, and competitor landscape.
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Kids+ UX/UI Timeline
Define The Chanllege
The Challenge
Due to the coronavirus's spread, children have had their routines disrupted with school closures, playground closures, and social distancing. Design a tablet app that provides a safe way for kids between 11 to 13 years old (grades 6 to 8). to communicate, share, and connect with their friends and family.
The app experience must use some Nickelodeon brand element and incorporate either auto-animate or voice command features.
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Identify Nickelodeon Brand Feature
Nickelodeon is the first American cable channel for children and adolescents aged 2–17. It provides movies, TV shows, video games, songs, and many more. Its mission is "Make the world a more playful place."
After we research its brand and website/apps, we found we need to pay attention to the following features in our design:
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Bright colors and color contrast
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graphic language
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Gamification
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Multiple entertainment genres allow children to explore freely
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Target Audience
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11 to 13 years old (grades 6 to 8) children. It's so boring because of being trapped at home by Covid-19.
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11 to 13 years old children have unique characteristics: Their age is close to teenagers, so their personality is gradually showing the sensitivity and cognition as teenagers, and their self-identity is gradually sprouting while, in some sense, they still keep their children's innocence and interest.
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Hoping to explore and learn from fun, gamified, and interactive things.
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Having strong demand to share photos, videos, creative projects, and express themselves within a secure community.
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Desiring to communicate and connect with friends privately and safely.
User Persona
Brainstorming & Ideation
Brainstorming
Nickelodeon is an all-inclusive platform for children with various content and creativity, which lets us spark tons of great ideas but is not conducive to determine the direction. Aligning with our discovery and analysis on the understanding phase, we concluded HMW. Based on HMW, our team opted to use sticky notes for rapid brainstorming and mapping.
How might we entertain and educate children between 11-13 years old within a shared and safe community during the Covid-19 pandemic.
Based on HMW, our team opted to use sticky notes for rapid brainstorming and mapping.
Sitemap
After identifying a solid set of major features, we mapped out the sitemap to show the hierarchy of major and minor features.
Virtual Style
Color
We use five Nickelodeon brand’s colors on the app. Colors that are rich and bright make the design interesting and attractive to children.
#ED4F16
#8FCBD6
#D0D290
#6B348F
Color
We use five Nickelodeon brand’s colors on the app. Colors that are rich and bright make the design interesting and attractive to children.
Color
We use five Nickelodeon brand’s colors on the app. Colors that are rich and bright make the design interesting and attractive to children.
#ED4F16
#8FCBD6
#D0D290
#FFA445
#6B348F
Typeface
Aa
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
1234567890
Wireframe
The four primary features are placed on the left side of the screen. We use large buttons on this app which makes it easy to locate and reach for children when they switching between each feature.
Final Design
Menu: Home(Entertainment), Chat, Feed, Profile
The platform features including various Nickelodeon videos, mini-games, tutorials of drawing, cooking, karaoke, and chatting provide an entertaining and safe community for kids.
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Videos
"Video" has Nickelodeon popular episodes, clips, playlists from shows like SpongeBob. Kids can watch videos they like and share with their friends.
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Games
In "Game," Kids could play hundreds of games including funny games, sports games, action games, racing games... Win the game and take the champion badge!
Music
Joining the Karaoke room and sing hundreds of popular songs and share with friends!
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Create
"Create" includes various tutorials such as painting, science, craft, cooking. Kids can learn new skills by following these tutorial videos.